↳ Project Overview:

KYN Collective is an innovative record label co-founded to foster local artists and collaborators. The platform not only releases music but also hosts events and is currently developing artist development programs. It serves as a hub for creative collaboration and artist growth.

Objectives:

• To establish a dynamic online presence for the record label.
  
  

• To promote and distribute music created by local artists.
  
  

• To organize and host events that showcase talent and build community.
  
  

• To develop comprehensive artist development programs.
  
  

Challenges:

• Creating a website that effectively represents the collective's brand and mission.
  
  

• Balancing the promotion of various artists, personalities, and unique styles.
  
  

• Expanding the label's offerings for developing products / services

  
  
  

Solutions:

• Built a grassroots record label from scratch, having a postive influence in the lives of many and bringing more light to the Minnesota music scene.
  
  

• Designed a visually appealing and user-friendly website that reflects the collective's ethos.
  
  

• Implemented features for music streaming, artist profiles, and event information.
  
  

• Developed a strategic plan for artist development programs, including workshops and mentorship opportunities.
  
  

Results:

• Successfully launched over 100 releases in KYN Collective with CRXSH, Exxe, Suite and Pelly establishing a strong online presence. KYN & it's artist have been featured in interviews, blogs, halftime shows, radio and more.
  
  

• Gained recognition in the local music scene, supporting numerous artists and releases.
  
  

• Successfully hosted events, creating a platform for artists to perform and connect with audiences.
  
  

• Laid the Phase 1 groundwork for artist development programs, poised to enrich the local music community.

  
  
  

Conclusion:

KYN stands as a testament to the power of collaboration pushing the envelope in the saturated music industry playing field. By providing a platform for local artists to thrive, the label has become a cornerstone of the community, fostering talent and innovation. The expansion into artist development and event hosting further solidifies its commitment to nurturing the arts and providing opportunities for creative growth.