↳ Project Overview:

CRXSH as a project is an evolving music brand I started in 2014, designed to showcase new drops, stories, and connect with my audience around the world. The CRXSH platform features music, events, and exclusive content for eclectic music lovers.

▶ Recent works

#1 The Self: Prelude to Metaphysical Anatomy

For the best experience, use headphones*

Learn more here

Objectives:

• To develop a Metaphysically aligned web presence that embodies the unique style and energy CRXSH needs to have for RAINBOW BODY & SYNESTHESIA to be released 2024.

• To create a central online hub for fans and clients to explore music, learn about upcoming events, and engage.

• To enhance the overall branding online and offline visibility, and release collaborations.

Challenges:

• Everything that comes with starting your first business and becoming a creative entrepreneur.

• Balancing both hemispheres of the brain.

• Designing and a visually appealing artistic identity that has variety and is still digestible.

• Seamlessly integrating various multimedia elements, including music, videos, photos.

• Developing a cohesive marketing and business strategy to cross-promote the band's music and events effectively with KYN Collective (MN Music Label).

• Keeping good spirits despite pockets of negative energy one can encounter in the Music Industry.

Est. 2014 - CRXSH Theatre Ballerina Edition: CRXSCENDO World Stage
(Aged: Taken from OG sticker pack series)

Solutions:

• Collaborated in the design of a visually engaging website that reflects the creative vision.

• Led in music production, ensuring high-quality audio content was featured on the site.

• Implemented a comprehensive branding and marketing strategy, including social media integration and promotional campaigns.

• Included a user-friendly media player and gallery, along with an updated events section for fan engagement.

• Developed a business as a Music Producer providing beats, packs, clothing, designs, and resources for inspiring upcoming creators to expand their knowledge of self.

  
  
  
  

  
  

  
  

  

(Update: 2023) No better feeling than seeing those far-out ideas become tangible and real. Surround yourself with people who want to get the bag together. Pave the way.

You can find more physical Music Merch & other Designs/Posters, 1of1s @ Time Travel Arts

Results:

• Successfully launched CRXSH, a catalyzing influence and creative leader in the music and design community.

• Contributed to over 6 million streams worldwide, several interviews, inspiring collaborations, and a recognizable online presence, aiding in marketing and promotional efforts ongoing.

• In light of Earth-Altering events since 2020, some directions have shifted around and the mentality with CRXSH is moving towards more DIY and less traditional routes. New topics like healing and grounding in creative spaces are becoming a bigger priority. As a recently certified Sound Healer, there will be more integration into the works to come.

+ Day One Loves: The Reason We Here

Sunshine on the rainy days <3

🙏🏽

#CreativeFuel

Update 11/26 - Improved 2024 UX/UI experience, music licensing ownership agreements, SEO, and Backend Ecosystem. Led to more independence, more flexibility, all new courses and resource materials.

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Conclusion:

CRXSH stands as a testament to the successful fusion of music production, branding, and digital strategy. My involvement in various aspects of the project, from creation to curation, website design to marketing, has not only elevated the band's online presence but also created a deeper connection with my audience, paving the way for greater success down the line.